https://drive.google.com/file/d/0BzkcEokJmqAoZ3MydndENzlvSVE/edit?usp=sharing
Final "Mega Mecha" logo (JPEG):
https://drive.google.com/file/d/0BzkcEokJmqAob2w5TVFjWER2UFk/edit?usp=sharing
The development process document is posted below also:
Logo
development
“Mega Mecha
Throwdown”
The game that I am creating includes a robot, which fights a
large kaiju in a busy city, so I wanted my first logo ideas to reflect this. With
that in mind, I designed this set of logos in Adobe Illustrator:
 |
| Initial logo ideas |
As can be seen, the first set mentions the name of the robot,
“Mega Mecha”, in different colour schemes. The next three are the head of the
robot, and the final three are different aspects of the game (head, fist and
building) with the name of the robot inside of the items. I then received feedback
from my peers on these first logo ideas, as shown below:
 |
| Peer feedback |
One of my peers (Marcus H) explained what the audience was
likely to feel, which helped me choose the logo type I was going to take
further in the production process. I thusly chose the robot face logo type to
take forward.
To get further information on exactly what opinions were on
my logo, I designed a questionnaire relating to my logos in “Google forms”, and
then posted it for my peers to fill out. The form I designed is partially shown
below:
As can be seen, questions to work out whether the response
was from the target audience (as specified in the game design brief) such as
age and gender were placed at the start of the document, then going on to
questions to gauge the opinions of the respondent. These questions included
asking about how visually appealing the logo was, their thoughts about the
colour scheme, and which logo they preferred from the set.
After receiving enough responses, I created an info-graphic
to present my findings. I used a mix of writing and visual representation to
show the percentage distribution of the responses. This is shown below:
 |
| Infographic |
The info-graphic helps present some interesting findings,
although points out the problem with receiving anonymous forms, in that the
responses can sometimes be falsified (It is not possible that anyone replying
to the form was 70+, let alone 29% of the responses).
The responses I received from the form helped me choose the
final logo that I will be using for my game, which is the coloured robot
face. This is partially because around
57% preferred that logo to the black and white one, though using the coloured
one does mean that the logo could have more issues with scalability. I also
decided to stick with this logo because 86% thought that the logo gave away
that the game was about robots, which is what I was going for. The final logo I
have chosen is shown below.
 |
| Final logo |
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